admin, Author at C4D

15Mar 2022 by admin

Voters need a friendly neighbor, not a good dancer

Blog

Before the time when social media was a force in elections, C4D conducted a survey on what are the best ways to reach out and convince votes. With a wide digital divide, this is worth revisiting to remind us how we can reach out to voters who do not have access to internet and social media. A study by C4D in 2012 showed that spending a fortune on TV ads, dancing Harlem shake or Gangnam style on stage shows will not earn votes for political candidates, as recent election related studies revealed that voters must interact with the candidates to learn about their platforms. Voters are not swayed by politicians’ antics such as dancing on stage with sexy showbiz personalities or empty rhetorics. The surveys were conducted in selected municipalities…

28May 2020 by admin

Election Game Changer Series

Blog, Publications

Campaign Management for Politics and Social Change by Eero Brillantes and Geraldine Torres-Brillantes The Coronavirus pandemic changed the world, including election campaigns. Business and education sectors fast-tracked their digital transformation strategies and implemented online transactions immediately. This playbook, written before the pandemic, visualized the use of digital transformation in election campaigns. From the traditional solid groundwork going to the digital platform strategies, this book also considers the emerging generation of digital natives as part of the voting public. The authors, Eero Brillantes and Geraldine Torres-Brillantes, are experts in election campaign management. They have the track record of being able to deliver winning campaigns from Presidential to local elections. This latest edition to the Election Game Changer Series emphasizes the use of data science and analytics in designing campaign strategies. With…

21Jan 2014 by admin

A Hope from the Slaughtered Dreams of Dino

Blog

ILO: Combating Worst Forms of Child Labor in the Philippines By: Geraldine Torres-Brillantes Philippines – It’s four o clock in the morning, you will hear the sound of knives being sharpened by more than 20 people against the rough stones with different strokes and on different tones in a filthy and dirty “karnehan” (meat shop). It has a row of seven cemented tables about 20 meters long, divided into five spaces and measured into four by three meters per space. The area is flooded all around with muddy water, with more than a dozen sharpened meat hooks hanging on a steel bar still empty but waiting for newly cut meat to be hanged. There are two giant chopping boards placed above one of the cemented tables. This is where Dino…

05Sep 2013 by admin

Radio Drama and Commercials

Radio

Association of Philippine Electric Cooperatives: 6 Radio Commercials APEC Jingle, Abswelto sa Utang, Kuryente, et al…March 2007Local Government Leadership Awards - Radio infomercial. Released in 60 stations nationwide, 2006UNDP Governance Portfolio: Tapat Palakad Bayang Maunlad 10 to 10 Dekada ng RepormaMTV & Radio Commercial, October 2004PILIPINAS Ngayon NA!: OBB & CBB Segment Bumpers of the show promoting the Philippines,IBC 13, November 2003National Anti-Poverty Commission radio commercials: five (5) 30 seconders radio commercials, November, 2002.Catholic Bishops Conference of the Philippines-Episcopal Commission on Indigenous People: four 30 seconders, November, 2002.Anti-Poverty Theme Song: Radio & TV Commercials : KALAHI Mo!, August, 2002.Sa Probinsiya Ko: a radio commercial used during the Presidential Candidacy of Lito Osmena, May 1998. 30 seconder.Barko: a radio commercial used during the Presidential Candidacy of Lito Osmena, May 1998. 30 seconder.May Mapapasukan: a radio commercial…

05Sep 2013 by admin

List of video documentaries produced

Architecture

Child Labour Free Philippines “Batang Mangagagawa”, a documentary on the profile of child labour in the Philipines in four pilot areas – Quezon, Masbate, Bukdinon and Northern Samar mainstreaming the interventions made by IPEC ILO project in the country. Produced by ILO, December 2013. (in English & Tagalog version)Sa IRIGA: Tao ang mahalaga ( In Iriga: Human is more important), a documentary on poverty vs corruption in Iriga City, Camarines Sur. May 2013TROLI (Trolley) , a five minuter documentary on child labor / children operating trolleys to earn income for their families. April 2013LAMBAT (Fishnet), a documentary on the issues of small fisherfolks of seven lakes in San Pablo City, April 2013Lima Singkong Buhay, a five minute documentary on violence due to corruption. May 2013DROGA (Drugs) , a short documentary on how drugs destroy…

05Sep 2012 by admin

Training and Capacity Building

Architecture

C4D.PH provides training workshops focused on communication for development . 1. Training on managing development issues to mainstream media Changes in society and nature, will be best understood through the proper media reporting. Climate change, foreign diplomacy, economics, agricultural biotechnology are among the issues that are best described by experts but should be properly reported to the people. C4D.PH has programs for media practitioners on how to deal with these emerging and current issues. Science-based issues (climate change, sustainable construction, agricultural technologies)Policy issues (economics, diplomatic reporting) 2. Training on Media Management The landscape of Philippine media has its own intricacies. To be able to navigate the quirks and intricacies of Philippine media, C4D.PH created a training workshop helps public information officers and press relations personnel on how to manage their media…

05Sep 2012 by admin

Social Media and Strategy

Social Media

We provide services on social media strategy and management, such as: Creating the social media message house and calendar;Capacity building on social media planning, production, and implementation;Data based on artificial intelligence on the performance of social media content from Facebook, Twitter, Youtube, Tiktok and other platforms. These include: the number of posts, shares, comments, and reactions at any given period;reaction of the users to the posts; top influencers or sources with the most number of engagement; most engaging posts from the official pages and across publicly available pages; Top comments; word cloudAble to analyze competitors performance on social media from various platforms;Recommendations and insights on how to roll out social media strategy according to data;Training and capacity building on creating content and analytics.

05Sep 2012 by admin

Communication Campaigns

communication

C4D covers the following communication campaign activities in bringing out creative and informative content to your target audience: Information, education and communication conceptualization, design, and production of printed materials, fabricated, broadcast (video and audio),Development social media productsProduction of videos Media relations conduct of editorial conference meetings to identify opportunities for news, features, interviews, mentions, memes, and infographs ;implementation of media tours, media events, press conferences, editorial meets, and other media relations activities; Development communication management and implementation of development communication campaigns and advocacies;process documentation through transcription of conferences, publication of proceedings, and video-documentation Integrated communication provide strategic counsel and service in the integration of communication strategy, content development, and enabling communication environments; enhanced by information technology applications and analytics. Social Crisis Communications Social Crisis Communications consists of a real-time crisis monitor…

05Sep 2012 by admin

Research

Architecture

Using quantitative, qualitative, and digital research methods, C4D has the capacity to create messaging, identify targets and audience, craft strategies for your brand, products and services. Our research capacity spans from desk review, traditional surveys, customer-centric focused groups and interviews, and artificial intelligence social listening tools to measure sentiments of internet users. Our surveys cover the traditional face-to-face random surveys including development of tools, training of enumerators, data collection, and analysis. To get more perspective on a personal level, we also do focused-group discussions and focused interviews that can help interpret audience attitudes and values towards specific topics, products, and services. We offer an up-to-date real time results from our AI tools that can help make sense of the performance of your online campaigns or the sentiments of the audience.