A. RESEARCH & DEVELOPMENT
Using quantitative, qualitative, and digital research methods, C4D has the capacity to create messaging, identify targets and audience, craft strategies for your brand, products and services.
Our research capacity spans from desk review, traditional surveys, customer-centric focused groups and interviews, and artificial intelligence social listening tools to measure sentiments of internet users.
Our surveys cover the traditional face-to-face random surveys including development of tools, training of enumerators, data collection, and analysis.
To get more perspective on a personal level, we also do focused-group discussions and focused interviews that can help interpret audience attitudes and values towards specific topics, products, and services.
We offer an up-to-date real time results from our AI tools that can help make sense of the performance of your online campaigns or the sentiments of the audience.
B. CONTENT DEVELOPMENT
C4D also has covers the following in bringing out creative and informative content to your target audience
Information, education and communication
- Conceptualization, design, and production of printed materials, fabricated, broadcast (video and audio),
- Development social media products
- Production of videos
Media relations
- conduct of editorial conference meetings to identify opportunities for news, features, interviews, mentions, memes, and infographs ;
- implementation of media tours, media events, press conferences, editorial meets, and other media relations activities;
Development communication
- management and implementation of development communication campaigns and advocacies;
- process documentation through transcription of conferences, publication of proceedings, and video-documentation
C. INTEGRATED COMMUNICATIONS
We also provide strategic counsel and service provider in the integration of communication strategy, content development, and enabling communication environments; integrated communications is enhanced by information technology applications and analytics.
D. Social Crisis Communications
Social Crisis Communications consists of a real-time crisis monitor with issues, channels, and public perception feedback to help shape crisis management action.
Monitors social media reaction, and will alert the client via secured email or social messaging apps when the public’s negative sentiment rises beyond the historical
levels. The alert will include a complete report covering graphs and charts on
velocity and intensity of the viral incident, the top media channels and influencers,
top positive and negative sentiments. The report will also include
recommendations on counter measures. The report is on a retainer basis.
E. Social Influence Operations
Generates an advocacy playbook to enable client to generate social pressure to support or oppose specific legislation, special initiatives, or projects. It covers an assessment of allies, opposition, government regulation and influencers in relevant spheres to minimize avoidable obstacles and foreseeable antagonists as evaluated in social media.
F. ENABLING COMMUNICATION ENVIRONMENTS
Conceptualization, design, and implementation of various methodologies to build long lasting relationships with stakeholders including development partners and media; identification and mobilization of appropriate media assets and personalities; technical support and training for capacity building of client communication personnel. Training programs include Diplomatic Reporting, Science and Technology and Policy Advocacy Reporting, Spokesperson Training, Strategic Communication Planning-Capacity Building Workshop.
G. TRAINING
C4D.PH provides training workshops focused on communication for development .
1. Training on managing development issues to mainstream media
Changes in society and nature, will be best understood through the proper media reporting. Climate change, foreign diplomacy, economics, agricultural biotechnology are among the issues that are best described by experts but should be properly reported to the people. C4D.PH has programs for media practitioners on how to deal with these emerging and current issues.
Science-based issues (climate change, sustainable construction, agricultural technologies)
Policy issues (economics, diplomatic reporting,)
2. Training on Media Management
The landscape of Philippine media has its own intricacies. To be able to navigate the quirks and intricacies of Philippine media, C4D.PH created a training workshop helps public information officers and press relations personnel on how to manage their media information:
Understanding Philippine Executive and Legislative Process is a training program for press attachés of foreign embassies and international funding agencies
Understanding Philippine Media Environment and How it works are for press relations officers of government institutions and private companies
3. Strategic Communication Planning Workshop including Public Relations Crisis Management and Capacity Building Workshop for Spokespersons
Understanding the Philippine media landscape
Developing Message house, message calendars and other important components of a campaign
Best Practices of Philippine Agency Spokespersons
Setting up the Internal and external Crisis Monitoring and Protocols
Addressing internal (organizational) and external (social) Crisis.
4. Training for Political Operators and Campaign Managers
With the time, resources, effort and lives spent on orchestrating a campaign for a candidate win an election, it is best to make sure that the process is efficient, effective and well-deployed. C4D.PH offers a two to three day workshop on the strategies for deployment of an election campaign. Our resource speakers are seasoned campaign consultants of top government officials and various local government officials.