Blog Archives

15Mar 2022 by admin

Voters need a friendly neighbor, not a good dancer

Blog

Before the time when social media was a force in elections, C4D conducted a survey on what are the best ways to reach out and convince votes. With a wide digital divide, this is worth revisiting to remind us how we can reach out to voters who do not have access to internet and social media. A study by C4D in 2012 showed that spending a fortune on TV ads, dancing Harlem shake or Gangnam style on stage shows will not earn votes for political candidates, as recent election related studies revealed that voters must interact with the candidates to learn about their platforms. Voters are not swayed by politicians’ antics such as dancing on stage with sexy showbiz personalities or empty rhetorics. The surveys were conducted in selected municipalities…

Election Game Changer Series

Blog, Publications

Campaign Management for Politics and Social Change by Eero Brillantes and Geraldine Torres-Brillantes The Coronavirus pandemic changed the world, including election campaigns. Business and education sectors fast-tracked their digital transformation strategies and implemented online transactions immediately. This playbook, written before the pandemic, visualized the use of digital transformation in election campaigns. From the traditional solid groundwork going to the digital platform strategies, this book also considers the emerging generation of digital natives as part of the voting public. The authors, Eero Brillantes and Geraldine Torres-Brillantes, are experts in election campaign management. They have the track record of being able to deliver winning campaigns from Presidential to local elections. This latest edition to the Election Game Changer Series emphasizes the use of data science and analytics in designing campaign strategies. With…

A Hope from the Slaughtered Dreams of Dino

Blog

ILO: Combating Worst Forms of Child Labor in the Philippines By: Geraldine Torres-Brillantes Philippines – It’s four o clock in the morning, you will hear the sound of knives being sharpened by more than 20 people against the rough stones with different strokes and on different tones in a filthy and dirty “karnehan” (meat shop). It has a row of seven cemented tables about 20 meters long, divided into five spaces and measured into four by three meters per space. The area is flooded all around with muddy water, with more than a dozen sharpened meat hooks hanging on a steel bar still empty but waiting for newly cut meat to be hanged. There are two giant chopping boards placed above one of the cemented tables. This is where Dino…