Election Game Changer Series
Campaign Management for Politics and Social Change by Eero Brillantes and Geraldine Torres-Brillantes The Coronavirus pandemic changed the world, including election campaigns. Business and education sectors fast-tracked their digital transformation strategies and implemented online transactions immediately. This playbook, written before the pandemic, visualized the use of digital transformation in election campaigns. From the traditional solid groundwork going to the digital platform strategies, this book also considers the emerging generation of digital natives as part of the voting public. The authors, Eero Brillantes and Geraldine Torres-Brillantes, are experts in election campaign management. They have the track record of being able to deliver winning campaigns from Presidential to local elections. This latest edition to the Election Game Changer Series emphasizes the use of data science and analytics in designing campaign strategies. With…