Campaign Management for Politics and Social Change by Eero Brillantes and Geraldine Torres-Brillantes
The Coronavirus pandemic changed the world, including election campaigns. Business and education sectors fast-tracked their digital transformation strategies and implemented online transactions immediately. This playbook, written before the pandemic, visualized the use of digital transformation in election campaigns. From the traditional solid groundwork going to the digital platform strategies, this book also considers the emerging generation of digital natives as part of the voting public.
The authors, Eero Brillantes and Geraldine Torres-Brillantes, are experts in election campaign management. They have the track record of being able to deliver winning campaigns from Presidential to local elections.
This latest edition to the Election Game Changer Series emphasizes the use of data science and analytics in designing campaign strategies. With the influence of social media platforms such as Facebook, the election campaign scenario is changing from traditional public relations/advertising, face-to-face campaigns to maximizing the use of digital platforms. With the Coronavirus pandemic, operators included strategies that pivot to digital campaigns. Digital platforms give additional insights on how a candidate may perform in the election from the reactions and reach of the social media platforms.
Continuing its Election Game Changer Series, this book, Campaign Management for Politics and Social Change is for campaign operators, communication consultants, public relations agencies, and any other organizations building up campaign scenarios in elections, or any other topic for social change. This playbook specifies how to use communication effectively by soliciting emotional and physical response from the target audiences. With the use of frameworks, mindmaps, parameters, and other essential communication toolkits for campaigns, this book describes how to program campaign roll-outs with these traditional but yet effective schemes.
Other books in the series:
